BBC's Future Media North Lab has created a responsive radio that's capable of changing the broadcast you hear based on your location, your proximity to the device and other factors.
BBC technologist Tony Churnside told BBC News it represents "the early stages of looking at what next-generation broadcasting is." He compared it to responsive web design, shaping the user's experience based on the different devices they might be on.
You can see a demonstration here of a short audio drama about a woman stuck in an elevator produced with Perceptive Media technology.
This WiFi radio looks like a great new device.
I hope the company makes a ka-zillion buckaroos!
It's the BBC. No one person will be making any money from it.
I bet our TV licence fee won't go down based on the profits though!