Israel launched an offensive this morning on "terror sites and operatives in the Gaza strip, chief among them Hamas and Islamic Jihad targets."
Except that's not what the release said: it said, "terror sites and operatives in the #Gaza strip, chief among them #Hamas and Islamic Jihad targets." Because this announcement was made on Twitter.
The Israeli Defense Forces has a spokesperson, and that spokesperson has a Twitter feed, and that Twitter feed is where information from the Israelis is being disseminated.It's a mix of news ("The IDF has seriously damaged Hamas' long-range missile capabilities (40 km/25 mi range) & underground weapons storage facilities.") and argument in favor of the strike ("Israelis living near the #Gaza Strip have been living under fire for the past 12 years."). It's run extremely blandly and competently, like whoever's behind the feed was hired after proving their worth as the social media manager of Oprah Magazine. It hits all the right notes: hashtags, links to videos and articles, original photos. Hell, there's even a custom hashtag (#PillarOfDefense) created specifically for this event.
It'd be a very well-run Twitter campaign, except it's not announcing a new cellphone--it's announcing a barrage of missile strikes against a neighboring territory. Those pictures are of bombing sites. The videos are of Israeli generals explaining the bombings, or even videos of the bombings themselves. That hashtag? It's only #PillarOfDefense in English. In Hebrew, as Gawker found out, it's #PillarOfCloud--"a Biblical reference to the form God adopted in order to protect the Children of Israel and strike terror into the heart of Egyptians." And instead of Microsoft playfully interacting with Apple, or Domino's and Pizza Hut trading zingers about pizza, we have @AlQassamBrigade, the Twitter account of the Al Qassam Brigades, the military wing of Palestinian political party/terrorist organization Hamas, tweeting back:
@idfspokesperson Our blessed hands will reach your leaders and soldiers wherever they are (You Opened Hell Gates on Yourselves)
— Alqassam Brigades (@AlqassamBrigade) November 14, 2012
Remember when Twitter was silly? When it was about what you ate for lunch, or when it was a launching pad for comedians, or an irritating tool for self-promotion? It's not that anymore. Now it's the place where one of the strongest militaries in the world tells us what they're bombing today. It's where the IDF and Hamas interact.
You're no longer being asked to retweet if you love Wendy's Spicy Chicken Sandwich.
More than 12,000 rockets hit Israel in the past 12 years. RT if you think #Israel has the right to defend itself. twitter.com/IDFSpokesperso…
— IDF (@IDFSpokesperson) November 14, 2012
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Wow...just wow...
Scary stuff.
lol this is more funny than anything. Two countries trolling each other than blowing each other up. I vote we let em go at it and help any civilians that want to get the heck out and stay safe. Let these idiots have at it.
Twitter de,-
Twitters being dumb!
you are missing the point.
the IDF doesn't writes everything on twitter to show it knows how to run a twitter account, they are doing this to fight Palestine propaganda. last time Israel fought Hamas on Gaza strip, over 1000 innocent people were killed within Gaza strip. this was used by the anti Israel Arabs in order to strengthen the Palestine propaganda. however they forgot one thing: all of those civilians casualties were caused by Hamas way of fighting - which is to hide behind the innocent and use their death as an excuse to keep terrorizing Gaza strip and Israel.
also the "MV Mavi Marmara" incident, was another way for the anti Israel "activists" and Palestine officials, to strengthen the Palestine propaganda by telling half lies. the fact that people on this boat were killed by Israeli soldiers was quickly published throughout the world news. however they all forgot to mention that those "innocent" people attacked the soldiers, with the intention to kill, as soon as they got off the helicopter.
So you got to understand that the twitter account of the IDF isn't used because it's fun, its used because its one of the only ways for Israeli government to fight the lies that anti Israel and Palestine officials, are feeding the world news all the time.
Over 1000 Gazan civilians died and that's all due to Hamas... What?! If you seriously expect us to believe that every single one of the civilian deaths in the 2008-2009 Gaza war was as a result of civilians being used as human shields and not the disproportionate and occasionally indiscriminate fire from the IDF then you're a few sandwiches short of a picnic.
And slagging each other off over twitter... Jeez guys, have some class for f**k sake.
I have to agree that this is a way of both powers trying to use Twitter to drum up sympathy for their causes. On one point I certainly understand Israel's point about needing to defend their citizens especially since Hamas continues to lob rockets over the border in an attempt to kill them. On the other I really feel for the Palestinians who suffer and are caught in the crossfire. In truth I think that both sides of this conflict perpetuate the cycle of violence. If there is ever going to be peace in the middle east all parties are going to have to compromise.
ACuriousMind, yes pretty much. Hamas uses hospitals, schools, and civilians homes as bases for their troops. because of that, In the Gaza war, the Israeli government noted hours in advance, where it's going to strike. however they force those civilians to stay where they are to later make their death strengthen the Palestine propaganda.
do you really think Israel would kill over 1000 people who did nothing wrong by purpose?
if you will follow the IDF and Hamas announcements on twitter, and also the world news, you will see that if this develops more, this is exactly what will happen.
I like the idea of compromise and wish it would happen for the sake of all civilians. The problem is the Israeli government's idea of compromise is "we let you have a small piece of our increasingly tiny country" and Hamas' idea of compromise is "once we wipe Israel off the map we'll only kill MOST of the Jews." I can't see a solution that's really gonna satisfy anyone.
I'd love for the two-state solution to be enacted, but let's face it, that only gives Hamas more borders to lob bombs from.
Hello? You wrote of the IDF twitter feed: "it's announcing a barrage of missile strikes against a neighboring territory." Biased journalism, predictable puppeting spoon fed propaganda.
'It' was announcing a response to OVER 100 missile attacks ON Israel, one of which killed a pregnant mother of 3 small children btw. Israel destroyed missile sites that have been showering missiles ON Israeli civilians over the past several days. On TOP of that, Israel didn't bomb the missile sites till they first dropped thousands of leaflets warning the palestinian squatters to stay away from Hamas missile sites as they were about to be bombed!
C'mon folks, it's about time you get past your brainwashing and see Israel is not the problem here, if anything, Israel is the line in the sand, literally, protecting everyone else from the wrath of a violent religious cult. Israel's population is 25% Arab. Meanwhile, Christians are being murdered in Egypt daily. Not to mention that Jews have long lost there homes in Arab lands, if not murdered first. The so called palestinians never called themselves anything other than farmers in some crappy land east of some desert till Israel came along and planted millions of trees thanks to advanced desalinization methods. Geez people, learn some facts!
Seriously first time am getting scared to use or talk about the Social Networking sites ! :(
http://www.etechnology.in/
Twitter just made a billion dollars.
Think about it. Twitter is SOURCE now. www.twitter.news. We do expect them to play this for all it's worth, right? They'll be pulling down a pile of public cash soon.