Slow Down As the driver approaches, this 2-D optical illusion painted on the pavement comes into focus, appearing in 3-D and reminding drivers to slow down.

Civil authorities around the world have tried all kinds of tricks to get drivers to slow down: speed bumps, rumble strips, flashing lights, the decoy police cruiser, and of course the good old-fashioned speed trap. The British Columbia Automobile Association Traffic Safety Foundation is taking a different tack: scaring the living hell out of drivers. In an effort to brusquely remind drivers of the consequences of wanton acceleration, they’re painting an elongated image of a child chasing a ball into the street in 2-D on the pavement in such a way that it appears three-dimensional.

The painting, like the one above, is being trialed by authorities in a West Vancouver school zone starting yesterday and will be removed after a week of evaluation. From a distance it appears as more or less a smudge, but at a certain distance the stretched image becomes coherent to the driver and appears to rise from the pavement in 3-D. The faster the car is traveling, the faster the image pops into view. A nearby sign bears a motherly admonition: “You’re probably not expecting kids to run into the road.”

It seems like there’s room for epic backfire here, something that reads in the Vancouver Sun like “Driver Runs Down 11 Schoolchildren on Sidewalk After Swerving to Miss Optical Illusion.” But it is an interesting way to trick drivers into thinking about the ramifications of their driving habits. Right after they pull their hearts out of their throats.

[Discovery News]

34 Comments

This is a terrible idea. If these were to become standard it would lead to a "(girl) who cried wolf" situation as people learned to ignore it.

im with sierra34 on this one; this is a terrible idea mostly because people will swerve out of the way possibly into another car with real people in it.

This would only work once at best and as naher suggests may cause a real accident.

or people could just slow down...

@Jacob

My first instinct would be to slam on the breaks or swerve while slamming on the breaks. Why? Because hitting a kid is not a case I am going to win. I'm not just going to slow down and smooze on down the road.

Great idea.. anything that will make people slow down and think well I have to support that.. i have worked on ambulances for years and If you have ever seen someone get hit by a car , or the results thereafter im sure you would agree

as for the girl who cried wolf idea, no dice.. how about driver who cried after hitting a kid
This is a strange world we are living in, getting stranger all the time.

it might as well be a dog, cat ,or any other kind of animal.

I do not like this idea at all, for the same reasons posted by several other posters before me.

If they want to curb speeding, the carrot approach obviously doesn't work. Time to go with the stick.

First set realistic speed limits in places. Then, really jack up the fines on speeding tickets, and make sure people are far more afraid of paying the huge fine than they are attracted to going faster. That way, the only thing that gets damaged is someone's wallet rather than causing an accident as the method in the story is likely to do.

Or they could put in an actual speed bump. You know, the ones that work every time?

I agree that this will only work until drivers get used to it. Then watch the pedestrian collision rate go up...

Maybe they should cite the drivers for reckless endangerment if they run over the hologram. Give them both an emotional and intellectual reason to slow down.

i can imagine the drunks just honking at it for hours and then finally getting in a fight with it.

then again this is only painted on how long could it last.

swerves, pins man against pole. great

ummmm....so instead of running down a little girl, you'll swerve out of the way and run down another little girl or something else because an optical illusion wants to teach you a lesson?..this is the worst idea ever.

I'm glad everyone had the same reaction i did when i started reading the header, completely ridiculous and dangerous.

When did the traditional speed bumps stop working?

I have had real children run out in front of my car before, thankfully I have never hit a one of them.
but I have each and every time stood on my breaks and screached to a complete stop!
now if somoene had been tailgaiting me my reaction to thier sign would result in a two car 'accident'
and wether you belive it is true or not the simple fact is there would be fools who would stop reacting to every sight of a child becouse the boy who cried wolf is not an OLD story for no reason

and then everybody eventually gets too familiar of the image of the girl on the pavement resulting in all drivers assuming a girl on the street is fake

First time you drive through it:You brake so hard, the person behind you takes out your bumper.
Second time you drive through it:You drive right through it as if it was just an optical illusion(because it is).
Third time:A real schoolgirl runs in front of your car, and you run her over as if she was an optical illusion.

It's just a painting, and not a hologram or something.

In japan, speeding tickets are 2 to 3 times higher that the USA. 1000 dollars is not uncommon if you have a need for speed.

This is a terrible idea.

No one is going to stop, their going to swerve and cause an accident.

This is a disaster in the making...

As others have noted, this could cause a real accident by making someone in a car behind the first car rear-end the front car when they slam on their brakes. Or it cause a car to hit a real child that is off to the side.

An additional issue is this: If this became common, I believe it would ultimately result in MORE children getting hit by cars traveling too fast rather than less.

The same people who are prone to drive too fast in a school zone are likely to do this mental process if these things become common:

1. Image pops up in street
2. Is that a real child?
3. Nope
4. Don't slow down

So, when a real child now darts in front of a car, it will mean these people will take LONGER to actually stop because they will need to think for a moment more if they're seeing a real person or not. Right now, you seem something in the road that looks like a person (regardless of your driving speed) you instinctively try to stop and avoid it. Adding this into the mix means some people will now need to evaluate if they need to stop or not.

{sarcasm} BRILLIANT idea. {/sarcasm}

If you think this would not happen, you are being naive.

imagine if there was one at a school crossing
School just got out and youre on the way to pick up your kid at the park.
they just painted the optical speed bump on the road and you have never seen it before.
you get a call and you look down at your phone. when you look up you see the optical illusion.
you know there are kids out so you swerve out of the way.
you just ran over 8 kids and a crossing guard trying to miss that little girl that was never there.
your kid was crossing the road to wait for you at the park next to the school.

"this isin't heroic, it's murder"

I solved this problem when I was like 5. The auto-industry wants people to die, otherwise they wouldn't make cars out of metal and plastic, they'd make them out of soft foamy things so nobody gets hurt when you hit them.

@bdhoro87

You must be joking, right? You may want to reevaluate your ideas from when you were 5 years old.
It would be hilarious to hear you back up your argument.

Really, who thought this was a good idea? Every comment on this page has said the same thing. What idiot looked at this and said "Yeah that will work"?

Let's desensitise everyone to running over children.

Headline should've been: "It's ok to run over kids, as long as you do it slowly."

There are so many ways that this plan could fail! Time for a new game plan.

What about the automated traffic and speed cameras? No one gets away from those things.

I will slow down when you stop impeding. As to giving me a heart attack for no reason. Well hear is my view. Most laws are based on reasonable and prudent. Oddly enough that is an opinion thing. Not yours the drivers. for the record I would do my best to break the thing after the false alarm.
Furthermore quite hating on people that drive like they have somewhere to be. Studies show that those that go slow have impacts that wave ripple entire states away. also they tend to cause more accidents. A person traveling 10-15% above the norm has far fewer accidents. You can follow the agenda stats, but there are counter stats that are non agenda biased. You know what that means Speeding is not likely the big cause of accidents, slow driving people that impede traffic are. The only thing that does remain is that if a person is traveling at a higher speed and does get into an accident the damage is more significant. I would place my own story based on many studies and the resources, but I am not a paid writer so I will not do the work for you that allows you to think for yourself instead of buying into all the spin.

O and for the record I never ran into the road after the first time. You know why? Because when I was a kid if you were that stupid and survived parents were allowed to give you a lesser form demonstration of what it might have been like. AKA beat your bottom severely. Also of note is that I had the sense to not be stupid. Also parents that actually pay attention to their kids as well instead of their cell phones and tv.

Maybe they should cite the drivers for reckless endangerment if they run over the hologram. Give them both an emotional and intellectual reason to slow down.

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