Around the turn of the century, people wearied of industrial-looking gramophones and began looking for something that looked less like a machine, as machines were aesthetically displeasing in one's living room. In 1906, the Victor Talking Machine Company unveiled the Victrola, a phonograph that concealed the amplifying horn and turntable within an elegant cabinet. The original was such a hit that the company released several variations ranging from $15 to $500, including small table-top versions and Chippendale models made of fine wood. By the 1920's, the Victrola had become the most popular home phonograph.
Of course, we couldn't forget that there was a major war going on at the time. "In camp and on shipboard the Victrola enables our boys in the service to have their little dances, too," the advertisement says. "Everywhere the Victrola and Victor Dance Records are a constant invitation to dance--a source of keen wholesome pleasure." Indeed, America was on the cusp of a major turning point in dance, as the Jazz Age loomed just a few years ahead.
See the full ad here