Six Inventors Visualize the Ultimate Toy

Some of the most brilliant and successful toy creators ever talk about their ultimate toy--setting aside money, safety, and the very laws of physics

PSC0212_Dream Toys

What would the creators of some of the most beloved and widespread American toys make, if given a completely blank slate? We asked the driving forces behind toys like K’Nex, LEGO, Tickle Me Elmo, and Nerf to really explore their craziest impulses–and man, did they come up with some craziness.

Click to launch the Ultimate Toy gallery.