Conspiracy theories aside, you might, by now, be asking "Why does NORAD, typically tasked with watching out for nuclear attacks, even track Santa?" Well, it's a funny story. All the way back in 1955, a newspaper in Colorado Springs printed an ad (for Sears, James thinks) that listed a telephone number for kids to call in and speak to Santa and find out where he was on December 24th. Nice thought, but the paper printed the wrong number, and children began calling into the Continental Air Defense Command, and early iteration of NORAD. Colonel Harry Shoup answered the call, James says, and instead of telling the child he had the wrong number, he said "hold on, let me find out for you," and so began the tradition.