Essentially, they are middlemen that provide music licenses and content, plus all the technology necessary to deliver digital music. They don't provide the service directly to you, the consumer. You'll get a service offered by RealNetworks, Napster, or America Online, and powered by MusicNet's technology. It's comparable to computers with the "Intel inside" logo, as Richard Wolpert, a strategic consultant for MusicNet and RealNetworks, puts it. The Pressplay service will initially be available through Yahoo.