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Murder and car-jacking simulator Acclaimed video game Grand Theft Auto V was released on Tuesday, and every man, woman, child, and several species of lower fauna purchased multiple copies, propelling it to the category of Biggest Entertainment Thing Ever. How big? It made an estimated $800 million in 24 hours. That’s a larger first-day take than any movie, game, or album ever released.

Not to compare apples and oranges, but by contrast, even blockbuster movies don’t come anywhere near that. The Avengers was a gargantuan success, and it still raked in a relatively minuscule $80 million. If you adjust 1983’s Return of the Jedi for inflation, it still only comes to $14 million for opening day.

GTA V was also reportedly the most expensive game ever made, with production costs running an estimated $115 million. Still not a bad return on investment, though.

Fast Company