Why Can't I Look Away From This Lava Destroying A Coke Can?

Maybe, just maybe, the can isn't consumed by lava the 40th time I play the video. Then I'd look like a real idiot, if I missed that.

In the video here, you will see, as promised, a can of Coca-Cola devoured by lava. There are two cans, even. I am hypnotized by this. Is it the juxtaposition of the incredibly mundane with the inherently exotic? Is it a subtle, sharp commentary on commercialism worming its way subconsciously into my brain? Is it the reversal of human creations encroaching on nature, and a reminder of the Earth's occasionally frightening power?

It is probably not. Also: red hot nickel ball is still better.