Counterfeiters are skilled at making knockoffs of even the most high-end tech and luxury products. But one European luxury goods company has decided to fight back by putting plant DNA markers in its products to identify the real deal, the Toronto Sun reports.
The unnamed luxury goods company has enlisted the services of Applied DNA Sciences, based in Stony Brook, New York. Applied DNA whips up specially tailored plant DNA that can be used in fabrics, dyes or glues to make each product genetically unique. It then collects a fee for each authentication mark purchased, and also for providing an authentication service if a product's veracity is in question.
Color-changing ink, special polymers and holographs can also help create special anti-counterfeiting markers. But we're tickled by the idea of DNA markers that can supposedly survive unchanged for 350 years. As the company's "SigNature" logo says, genetic markers are the ultimate reality check.
Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.