If you’re even slightly nauseated/hungover/susceptible to vertigo, this clip from a project at the Bartlett School of Architecture in London is not for you. Master’s student Keiichi Matsuda’s vision of a future mash-up of architecture, augmented reality and advertising is absolutely amazing, but viewer beware: it's a bit frightening as well.
As explained by the creator:
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.
All right, mate, all right. But if this really is the future of AR, let’s hope the marketing aspect is kept within reason. While a heads-up Internet display and a pleasant voice encouraging me through my morning cup o’ tea could be a decent addition to my a.m. routine, a bombardment of branding like the one envisioned here would leave me perpetually cranky.
[via Gizmodo]
Five amazing, clean technologies that will set us free, in this month's energy-focused issue. Also: how to build a better bomb detector, the robotic toys that are raising your children, a human catapult, the world's smallest arcade, and much more.


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I have no doubts as to whether or not this will become commonplace, I just wonder if ar device implantation will be required by law.
WELCOME TO CORPROTOCRACY, CONSUMER!!!
*MUUUAAAAHAHAHAHAHAHHAH*
I sure hope this is not the future. Having said that, what an amazing imagination Keiichi has. Good job
an interesting video however im thinking
iie, ga sukimasen
Whoe that is trippy, it will happen, just a matter of time...and no doubt most people will have at some point get AR implants...just hope they allow image screening
That was a total fiction. I saw no porn whatsoever. Clearly a fantasy world.
Who in his right mind would TURN UP the advertising level after making his morning tea?
Given how much difficulty researchers are having plugging into the visual cortex, AR implants will probably remain science fiction for a while yet. Glasses will arrive much sooner. This sort of technology would certainly be useful for navigation - as long as your reception is good enough to get directions.
i really hope that when this happens it will never be able to work in cars. at least not for anything other than actual driving related purposes. got enough problems with people calling or even txt'ing on the road as it is.
by the time this happens, you wont be actually driving. perhaps even, driving manually will be banned by then
could be helpful... but with all that computer generated images.. it looks fake and too confusing.
it should be simpler like object recoginition and stats about everything you see upon request.
It looks like there is a balance counter on the bar controlling advertising. Maybe this guy is saying that the higher the ad level, you can get paid fractions of a cent over time? That's my guess.
Can you imagine making a game out of this? Like making your front yard into a alien word first person shooter. The glasses could overlay enemies and a gun in your hand and obstacles... Kind of takes away the need for imagination.
I personally dispise the thought of electronic implants, especially ones that could manipulate reality, Think of the possible implications! It's Scary.
AO
This would be the extreme low-end of the stick; maybe a free service available to those to poor to pay for it.
The real Augmented person would not have all tha Ad stuff spashed all over the place... perhaps a few subtle "active" content add's on their products, like an animated ad on a can of coke that you can interact with to add a case of coke to your next shopping list. Nobody would use the tech if it was percieved as mainly another avenue for advertisers.
lol, this is what would happen if google sponsored/made it, lol
Hmmmmm.
I kinda like it.
Only without the ads.
Well, at least we're one step closer to being like Dead Space. Now we just need faster then light traveling capabilities that won't get us killed by space dust.....
Judging by the meter that goes up and down and turns red or orange based on the amount of advertising, it looks like a requirement for the service, if you don't meet a minimum ad-reality the government might come and augment your pain sensors, or just turn the volume up when you're trying to sleep, if people sleep anymore in the future.
I'm surprised nobody's mentioned any similarity to the cyberbrains of Ghost in the Shell...
@Mikhailian "I have no doubts as to whether or not this will become commonplace, I just wonder if ar device implantation will be required by law."
Personally I wonder if the law would go so far as to require it, or whether it would just become so normal that it would be considered unusual or even unnatural not to have it.
I don't really wonder if we'll see the world like this, but rather, if I'll live to see it like this.
There will Adblockers, even if it's required for the service someone will figure out how to block the ads. even for a little while.
Where is the video, or whatever is supposed to be nauseating?
Simply amazing! If that's inside your kitchen, imagine what it will be like outside in the city center, especially in the big cities of New York or Tokyo! Who knows, this may become common within the next century. Keiichi Matsuda's vision, imagination, and creativity is incredible!
And the big bad government, controlled by businesses and corporations of course, calls communism bad...not that communism doesn't have it's own extremes.
I guess this technology will soon (in the next 20 years maybe) will become as common as cell phone. It could be contact lenses screens and speakers connected to a very tiny computer that you wear on your skin. Here there is no ''implants''. These technologies almost exist now. I heard about contact lenses screens. I guess that these could display images in a natural stereoscopically way.
Needs to turn back AD on - is easy understandable - you just get more points when you do so... =)
Surely the most disturbing thing about this video is the idea of someone needing a computer system to monitor their levels of hunger, thirst, liquid and solid waste?!
Firstly, I'm kinda disturbed by the idea of not being able to recognise your own need for a drink, or to use the bathroom...
Secondly, I'm really disturbed by the kind of implants that might be needed to monitor these levels!
Thank You
http://www.aglik.com/vb/f122.html
fake coffe cup and water heater? And why would I have all those advertisements in my kitchen, unless I'm being paid for them to show up.