Popular Science Studios
Who we are
Popular Science Studios is stocked with narrative chops and subject-matter expertise. For 148 years Popular Science has made complex and fascinating subjects entertaining, informative, and gripping. We have created content exploring a range of dynamic fields, including physics, animal behavior, cybersecurity, mathematics, history, environment, and so much more.
Head of video, director Tom McNamara, has published videos for PBS Digital Studios, The Brain Scoop, Science Friday, and Popular Science. His work has been viewed more than 12 million times on YouTube, Facebook, and Vimeo. His credits also include six years at PBS, where he worked for Nature, Wide Angle, and History Detectives. He won a Jackson Wild Media Award in 2019 (PopSci) and has one Webby Award nomination (PopSci) along with two Webby honorees (The Brain Scoop, PopSci).
Working with McNamara is Amy Schellenbaum, a Forbes 30 Under 30 digital strategist who has worked at legacy brands like Popular Science, Field & Stream, Outdoor Life, and Travel + Leisure.
Why Popular Science
Popular Science’s uniquely accessible and authoritative take on science and technology journalism has amassed an audience of more than 6.5 million users on PopSci.com, 5.5 million followers on social media, and 2.8 million fans on news apps.
For its audience, Popular Science is essential reading, a source of optimism and enthusiasm for the awe-inspiring. Its tone is authoritative, doesn’t shy from humor, but avoids snark, which helps it remain the flagship of approachable, accurate science and tech reporting.
Popular Science often leverages its heritage in its visual style and multimedia concepts. Videos and podcasts uncover fascinating stories from decades past, using found footage and information gleaned from archives to spin tales full of emotion, surprise, and brilliance—yarns you’d bring up at both a business meeting and at the bar.
A partnership with Popular Science means a partnership with its creative force. There are also opportunities to capitalize on its audience, its storytellers, and its many advertising opportunities across platforms.
Interested parties can email Amy Schellenbaum.