Entertainment Weekly to Embed Video Ad in Print Magazine

Last year Esquire rolled out an e-ink cover to celebrate the mag's 75 anniversary and introduced moving pictures (well, scrolling text and flashing images, at least) to the world of print. Next up: talkies. Yesterday, CBS and Time Inc. announced a video ad set to appear in the September 18 issue of Entertainment Weekly.

The embedded-video ads are manufactured by California-based Americhip and can run for up to 70 hours on a single battery charge (yes, it's rechargable via miniUSB). The 2-inch TFT LCD (thin film transistor LCD) itself is one tenth of an inch thick, with a resolution of 320 by 240 pixels.

Only Los Angeles and New York City subscribers will be greeted by the ad for the CBS Monday night lineup and Pepsi Max (a diet soda targeted at men).