Sophie Hurwitz / Grist

Content Partner

More from Sophie Hurwitz / Grist

Saline, Michigan USA - 1 December 2025 - A sign on a rural Michigan road opposes a planned $7 billion data center on southeast Michigan farm land. Opponents say the Data Center could raise residential electricity rates and endanger the water supply.

Data centers are facing an image problem. The tech industry is spending millions to rebrand them.

By Sophie Hurwitz / Grist