What, exactly, does that mean? No idea. It's unclear how the board would be structured, who'd be on it, or when it would be consulted. The London-based DeepMind doesn't seem particularly sinister, either: the company has mostly used its software in fields like e-commerce and gaming. The point is software like this could eventually be used for work in ethical gray areas, and DeepMind might've wanted to get ahead of the issues.