Watch David Ortiz Eat Jerky Off A Gimmick Drone

“Jerkybot” is a flying ad

Chef’s Cut Real Jerky, a brand of cut and dried snackable beef, wants people to buy their product. To sell it, they’ve enlisted David Ortiz, the legendary Red Sox designated hitter, and dronemaker Andy Shen, to showcase a flying tray for jerky (and, specifically, Chef’s Cut Real Jerky, because this is about a specific brand). This is, one hundred percent a gimmick drone, where a brand that makes something else, like sporting equipment or sunblock, figures out a way to relate that product to a drone, usually by delivering it.

The Jerkybot, which has its own minimalist site, is another such drone. It’s a quadcopter encased in a flying wooden platform, with the rotors covered by slits so David Ortiz doesn’t injure his fingers while picking jerky (in the ad, Chef’s Cut Real Jerky, because this is an ad) from the body of the drone. It’s a gimmick, it’s an ad, and you can watch it below.

Kelsey D. Atherton
Kelsey D. Atherton

is a defense technology journalist based in Albuquerque, New Mexico. His work on drones, lethal AI, and nuclear weapons has appeared in Slate, The New York Times, Foreign Policy, and elsewhere.