This Gin Is Supposed To Make Its Drinkers Look Younger

One of the gin's botanicals is collagen. No word on whether it goes well with vermouth.

Drinking to youth may have gotten a little too literal this year thanks to a new spirit.

Anti-aGin is a new collagen-infused gin, and its creators think it will make drinkers look younger. They’ve selected botanicals (the key flavoring ingredients that a clear distilled alcohol is “steeped” in to make flavorful gin) that promote youth, revitalization, and all the things people want to hear an anti-aging product does. From the company’s blog:

Practically speaking for normal gin drinkers, it sounds to me like the description paints a portrait of a London Dry style gin, which means it should make a pretty robust gin and tonic.

The youth-obsessed may now think they have a way to enjoy their martinis guilt free. However, despite its enticing side effects, it’s extremely unlikely that drinking collagen can have any sort of strong anti-aging outcome. As Stat News points out, the amount of collagen absorbed is just not enough to have any noticeable effect on the skin.

So, while the collagen thing is almost surely pseudoscience, gin does seem to be anecdotally associated with longevity. The Queen of England, who just turned 90, is a daily drinker and likes it before lunch.

[via Stat News, Tech Times]