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If you’ve been to see a movie at a movie theater in America lately, you’ve probably seen some kind of message before the film started asking you to kindly not talk or text during the show. This seems like a fairly reasonable and simple request. We in the moviegoing public generally like to visit the theater to sit in the dark and focus on the film — not a cloud of tiny glowing smartphone screens around us, after all. And yet, because of declining film audience numbers and the strange, brain-melting power of the term “millennials,” AMC CEO Adam Aron said quite clearly in an interview with Variety earlier this week that his theater chain would consider making a “texting section” to better appeal to the youngsters.

Take a look at the following exchange from the Variety interview conducted by Brent Lang:

Now, after facing a massive backlash by the press and social media-using public, AMC has issued a statement saying its idea to allow texting in movie theaters won’t happen after all.

https://twitter.com/AMCTheatres/status/720972338699702272///

Aron himself also tweeted a mea-culpa/defense of sorts.

https://twitter.com/CEOAdam/status/720487692748922880//
https://twitter.com/CEOAdam/status/720488014850473984//

Victory, America! Your movie theaters are safe from the texting hordes once more. Now then, who wants to see what’s on Netflix?

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