But instead of a GIF, a "Vine" is a short, 6-second-maximum looping video, which, unlike Snapchat or Poke creations, does not self-delete after a few seconds. You simply touch your finger to the screen to start recording, and lift it to stop recording. Easy! The major advantages to Vine are thus: it includes audio; it allows limited editing (you can tap and hold the app multiple times in one Vine, allowing a string of short clips), and it's embedded in Tweets just like an image. When you scroll through Tweets in an official Twitter feed, you'll see the Vine right there.