One easier and less expensive way to maximize your current vehicle’s fuel efficiency is to change your tires. The tire industry innovators at Goodyear created the Goodyear Assurance Fuel Max tire, which offers well-rounded performance in a product for passenger cars, SUVs and CUVs. These tires are designed to not only maximize your fuel mileage, but also to offer excellent all-season traction and a long tread life limited warranty.

So how does it all work? The Goodyear Assurance Fuel Max tire uses a specialized Fuel Saving Tread Compound that helps reduce energy loss as the tire rolls. This lower rolling resistance means that it takes less energy to get the wheels moving, in turn making your car more fuel efficient in the process. That’s not to mention that these tires will potentially help reduce our dependence on fossil fuels and the amount of fuel you’ll consume as part of your “carbon footprint.”

So how much fuel will you save over the life of four tires? According to Goodyear, with the Assurance Fuel Max tire, there is an average 4 percent improvement in fuel economy. That means that over the course of a 65,000-mile tire lifecycle, you can save about 2,600 miles worth of gas.* This adds up to quite a few trips back and forth to work, and to your kid’s soccer games across town.

Your own tire wear may differ, depending on how well you maintain your vehicle. When it comes to maintenance, Goodyear recommends rotating your tires every 5,000 to 8,000 miles, or according to your vehicle manufacturer’s recommended intervals. Plus, it helps to watch out for potential road hazards, and pay close attention to your own driving habits.

*Up to 2,600 miles based on a 4% fuel economy improvement, on 65,000 Mile Tread Life Limited Warranty, as compared to the standard Goodyear Assurance tire tested on P195/65R15 size-2008 Honda Civic. Actual results may vary based on when tires are replaced, driving and road conditions, and proper tire maintenance.