Featured in color
How minerals and rocks reflect rainbows, glow in the dark, and otherwise blow your mind
Nature's imperfections make a feast for the eyes.
Science-based coloring books for adults and children alike
Create rainbow-hued dinoflagellates.
How to set up your new TV for the best possible picture
The wrong moves will make your new UHD set look worse than your old display.
Coloring supplies for adults who need to unwind
Bring on the brush pens.
Why orange skies fill us with a sense of impending doom
Filmmakers use color wheels created by Isaac Newton to match sci-fi scenes to viewers' emotions.
These strawberries aren’t red. Here’s why your brain is sure they are.
Color constancy is playing tricks on you.
Your next TV could have a new mode that automatically eradicates the ‘soap opera effect’
Filmmaker Mode aims to display your content just as its creator intended.
Hummingbirds get their wild coloring from ‘air-filled pancakes’ in their feathers
If you’ve got it, flaunt it.
How humans created color for thousands of years
Back before we could paint our world with pixels, we needed precious commodities to make pigments.
Turning up your TV’s brightness won’t make dark scenes easier to see
Here's what really works to make shadowy shows more watchable