Featured in advertising
The Psychology Behind The “Like A Girl” And Nationwide Super Bowl Ads
Do emotional highs and lows help sell products?
Virgin Mobile’s YouTube Ads Change When You Blink
"BlinkWashing" seems pretty useless, but it's a ton of fun.
Google Invades Africa
Google's plan to bring high-speed internet access to huge swathes of Africa includes blimps, satellites, and a heaping dose of self-interest.
People Think Candy Bars With Green Nutrition Labels Are Healthier
I see what you're trying to do there, Snickers bar.
Let’s Replace Annoying Billboards With Sky Forests of Bamboo
A new Kickstarter project is raising money to turn city billboards into suspended bamboo gardens.
Science Confirms The Obvious: Kids Love McDonald’s
A study shows how fast food chains' logos are enough to light up pleasure centers in children's brains.
Is This A Reverse Ad?
Samsung's new anti-iPhone 5 ad is confusing! It may not take a genius to see which list of features is longer, but it COULD take a genius--or some kind of Android super-fan--to recognize what all those items even mean.
Supermarkets Use Retina Trackers To Monitor Your Shopping Choices
Consumer-products makers spend countless dollars every year on market research that doesn’t work. Focus groups generally to try to please...
Experiment Creates Advertisements to Sell Food to Monkeys
It was only a matter of time before monkeys, like their hairless primate counterparts, became the target of advertising. Laurie...
Video: E Ink Shows Off Rollable, Scrunchable, and Video Screens
E Ink, the company that pioneered the electrophoretic displays used in gadgets like the Amazon Kindle, won’t have a new...