The pilot program, called MyStep, is the first of its kind by any insurer in Europe. The company monitors the step count of 2,000 people using digital pedometers like Fitbits or Apple Watches. That information is regularly synced with CSS' online portal. This works for both the insurer and the customer, the company reasons: Customers can take more ownership over their health and push themselves to complete the recommended 10,000 steps per day (though they could find the same information on their Fitbit). And the insurance company can charge more for those who don’t meet it. The pilot program is also intended to see how much information customers are willing to share with their insurance providers, The Local reports, and it looks like they’re willing to share a lot if it means lower premiums.