In a surprise move around 2:30 p.m. today, Tuesday, February 2, 2016, Uber changed its branding. That is not momentous, but the company has gone on a tear about two of their new obsessions: bits and atoms.
A bit is a binary digit. That means a computer reads a 1 or a 0.
An atom is the building block of the universe. It's a small particle made of a single element, defined by the number of protons in its core.
"Until a few short years ago, atoms and bits existed in entirely different worlds."
Everything is made of atoms. Everything, including the computers upon which bits exist. Bits themselves are a matter of elementary particles, arrangements of electrons that can be represented by photons.