While the device's level of accuracy likely justifies its $269.99 price tag, its ability to quantify other biometrics could prompt weight-loss gambling to diversify and multiply. Sports fans don't just bet on winners and losers. They bet the line, the over/under, and which team will win the opening tip. If it happens during the game, someone is betting on it. And there's nothing a gambler loves more than combing those bets into some form of parlay. But other than inaccurately measuring some reduction in belt size, what more can a weight loss competition offer? How about Body Fat percentage, Body Water percentage, total muscle mass, physique rating, basal metabolic rate, metabolic age, bone mass and visceral fat? And don't think you need to run to your doctor, or contract an exercise physiologist, to calculate this data. Nope, the BC-350 delivers all of these metrics by utilizing the bioelectrical impedance analysis method (BIA). The BC-350 achieves this by sending a low level electrical signal through the feet and into the body through the metal foot pads on the scale, while taking into account your height, weight, age and sex.