The Federal Communications Commission busted an online advertiser that used misleading subject lines in its spam, leading consumers to believe they were eligible for free products. The company, Member Source Media, settled with the FCC for $200,000 and other penalties. But it’s kind of a wonder that they were successful at all.
Apparently people really do fall for the old “Congratulations. You’ve won an iPod Video Player” trick. In this case, folks would click through messages with variations on that general here’s-your-free stuff theme, and eventually even sign up for credit cards or subscribe for satellite TV service just to get their free gadget. It’s hard to say what’s more troubling, the fact that people are running these scams, or that so many others are still falling for them.