New York, NY, May 5, 2004Popular Science received a National Magazine Award for General Excellence from the American Society of Magazine Editors (ASME) today at an industry luncheon, held at the Waldorf Astoria in New York City. This marks the first time Popular Science has been nominated in the General Excellence category, as well as its first National Magazine Award win.

“This is purely the result of hard work,” said Editor-in-Chief Scott Mowbray. “It’s an incredible honor to be recognized by our peers, and a well-deserved validation of our editorial and publishing teams’ ceaseless efforts over the past two years.”

The ASME award for General Excellence recognizes the effectiveness with which writing, reporting, editing and design command attention and fulfill the magazine’s unique editorial mission. Popular Science won for the September, October and November 2003 issues. Other nominees in the General Excellence category among magazines with circulations from 1-2 million include Business Week, Entertainment Weekly, ESPN The Magazine, Real Simple and Vogue. In 2003, Popular Science was nominated in the Single Topic Issue category for the September issue “Making America Safe.”

“At the core of Popular Science‘s success is a phenomenal editorial product that gets stronger with every issue,” said Gregg Hano, Publisher of Popular Science. “This award brings us closer to the goal of making PopSci the leading science and technology magazine for a general audience in the world.”

Popular Science has garnered a string of industry accolades since the title was acquired by the Time4 Media division of Time Inc. late in 2000. In 2001, Mowbray joined the magazine as editor-in-chief, guiding the title through a complete redesign, a renewed investment in editorial, and a repositioning of the 133-year old magazine to serve a new generation of readers. Three years later, with Publisher (since 2003) Gregg Hano at the helm, Popular Science closed its most profitable year ever in 2003, was hailed by Capell’s Circulation Report as “one of the great turnaround stories of the past decade,” and, with ad pages up 15% through May, is on track to outperform last year’s record numbers.

Popular Science is published by Time4 Media, the world’s leading publisher of leisure-time magazines. Founded in 1872, PopSci is the world’s largest science and technology magazine, with a circulation of 1.45 million subscribers and a readership of more than seven million people. Time4 Media is a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX).