LOGO USAGE AND GUIDELINES FOR POPULAR SCIENCE’S BEST OF WHAT’S NEW AWARDSTM
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1. Popular Science’s Best of What’s New AwardTM (BOWN) cannot be used in or on any promotional material until November 9, 2004.
2. The logo can only be used in reference to the actual product or innovation that has been chosen as a BOWN winner. An innovation that is used in a product does not mean that the product is a BOWN winner.
3. If excerpting copy from Popular Science’s BOWN issue in an advertisement or promotional copy, it must be approved by Popular Science.
4. If using logo in advertising materials, it must be approved by Popular Science.
2004 Time4 Media, Inc. POPULAR SCIENCE and BEST OF WHAT’S NEW are registered trademarks.
For approval, please contact Dennett Robertson at email@example.com or 212-779-5322.