Brunettes should wear brown eyeshadow; people with blue or grey eyes should wear blue-grey eyeshadow.
Lengthen your eyebrows with a brown pencil. "The average eyebrow stops too abruptly," apparently.
When it comes to rouge, "at all costs avoid a round spot."
"Forget the natural lips." Just draw on your lips as you wish they were.
Also, "paint the upper lip two shades lighter." Your lower lip picks up sunlight, you see (especially if you've got a good pout going), "leaving the upper lip in shadow."
Use brown, not black mascara. "Jet black lashes are quite rare."
"Never pluck out the brows."