Ambient mode, however, attempts to make the TV transparent by filling in the screen with a picture of what’s behind it. When you install the TV, you use a Samsung app to take a photo of the display and its surroundings. Then, the TV itself extrapolates that image and fills in the picture to try and make it look transparent. If the TV is on a brick wall, for instance, it will show bricks. If the wall has a texture, the TV will try to mimic it. The same goes for a solid color.
This is a fundamental shift from Samsung’s Frame TV, which was intended to replace a gaping black screen by showing works of art.