It's trickier than it looks.
The watercolor illusion takes advantage of how our brains perceive shapes and colors
A change of skin tone can bring a change of heart, apparently.
An important science question AND a cute cat video.
Newsworthy eye candy
The treadmill works out your brain, too.
Batteries not required.
Nerdy art doesn't have to look dorky.
The following is an excerpt from Adam Alter's new book Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, available on Amazon.
A shape-shifting optical illusion.
Just a random fact we thought you might like to know
Our entire visual field is not made the same.
The illusion could one day help people conquer their fears
A brain scientist's guide to fashion.
But you'd be forgiven for thinking otherwise.
The Müller-Lyer illusion toys with how your brain remembers the world around you.
Snakes on a plane.
Humans have been searching for newer, better colors since, well, forever.