The International Bitterness Unit explained
Researchers have shown how to teach a password subconsciously, then pluck it back out.
Make a condom that people actually want to use, and snag yourself a hundred K from the Gates Foundation. Also you'll save millions of lives.
Wyoming's anti-scientific laws have allowed the most famous wolf in Yellowstone to be shot. Shooting wolves isn't only senseless--it actively harms the environment.
How do police extract eyewitness accounts they can trust?
What's that twinkle in your eye? Is it dopamine?
The world's most prestigious universities have begun posting entire curricula on the Web—for free. Is there such a thing as a free higher-education lunch? I enrolled to find out
The science of drug muling
The following is an excerpt from Adam Alter's new book Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, available on Amazon.
It depends on how big your coffin is.
A recent article in the New York Times Magazine delves into the science of junk-food craving.
Boozey goodness broken down by type, flavor, and, of course, alcohol by volume.
Consider the chemistry.
And other ways to make pie taste better using psychology
A peek behind the scenes at the Museum of Food and Drink's new Flavor exhibition
A book by a Danish scientist and a Danish chef makes the fifth taste accessible
Seeing isn't believing.
Dispelling the myth that surfing the Web is a time-draining waste of neurons
Ah, motion sickness. The bane of holiday travelers everywhere. Here's the science of it--and tips on how to beat it.
Ricin is one of the most poisonous substances on Earth and it's scarily easy to make.
Most of the food weight and water retention disappears in time.