NeuroSpire, with Jake Stauch at the helm, has developed software that lets companies scan brains to deliver better ads--and do it on the cheap.
A cancer researcher stumbles upon a way to set saltwater aflame. Neat trick, but is his discovery useful?
How ideas from biology-evolution, immune systems and forensics-will keep your PC safe from hackers
There's a lot of information out there and not all of it is good.
A brain teaser featuring classic figures of computer gaming.
The man behind the world's most powerful camera confronts killer viruses, nude sunbathers and the San Diego Padres
Mathematical models suggests that delaying aid by a few weeks could lead to 'catastrophic devastation.'
To improve its virtual-reality simulators, the military wants to incorporate smell. For help, it's turning to Hollywood
Not every student falls asleep at the thought of doing another lab. For a fortunate few, homework means setting off bombs, making lightning, crashing cars, and unleashing 100mph winds. Come meet the luckiest students in the country inside (with video)
Stories from the coolest day jobs in the world.
Thinking about a science degree? Consider a lab where research meets white-knuckled adventure
As the U.S. campaigns against terrorism, new technologies will move to the front lines.
Launch the gallery below, and enjoy our favorite pictures of the year, all in one place
Researchers are plugging in smokers, alcoholics, and even crack addicts to expose them to a relapse environment--and teach them how to deal with it. Will it work?
In the July 1969 issue of Popular Science, a famous rocket scientist narrated the first moon landing.
Italian scientists analyzed the microbial colonization on a historic easel painting.
You'll catch more bugs with honey
Google's education wing has devised school lesson plans based on the movie.
Microbes that eat and breathe electricity have forced scientists to reimagine how life works—on this planet and others
You might think you support equality, but your subconscious has other ideas
A behavioral scientist's guide to tactful truth telling.