This rosy treat remains shrouded in mystery.
Lapis lazuli was hard to get your hands—or mouth—on.
It's trickier than it looks.
The pigments morph because of the Munker-White illusion.
Next time you're watching a sunset on the beach, think about the amazing physics that's bringing you the view.
Humans have been searching for newer, better colors since, well, forever.
Our brains enjoy fear, but only in small, controlled doses.
Magical phenomena are even cooler when you understand the science behind them.
Unraveling the real sixth sense.
Or: how dairy farmers discovered the importance of food coloring on perceived taste.
There goes the sun, doo doo doo doo.
"You gotta Crash and Learn."
Glow coral, glow.
Check your wildflower forecasts carefully
1.6 billion years of flora
The watercolor illusion takes advantage of how our brains perceive shapes and colors
The lack of color is caused by tiny fog droplets
When individual cone cells are activated, only some signal color
New systems will use your cell phone to tell if your food is fresh
Key step toward active shade-changing camouflage
Biotech startups seek to replace toxic chemical inks and dyes with more sustainable living ones
The first color photo of Pluto, a warm-blooded fish, and much more
The science of how a spirit gets better over time
Honoring science's funniest research
A huge undertaking that could help researchers visualize neurological diseases
Cute animals are an added bonus
Joseph and the technicolor silicon
Color constancy makes it perfectly ambiguous to the brain
But can it work well enough to generate reliable leads?
We've rounded up 2014's most mind-blowing images for your viewing pleasure
A unique genetic mutation and a well-wired brain mean that Concetta Antico is like no other artist on Earth.
Catch a glimpse
Babies' genomes hold clues that can save their lives, but that same information could be used in far less noble ways. Where should we draw the line?
The material could create an infinite range of different colors and shapes.
Highly endangered North Atlantic right whales may be able to see--and avoid--red and orange lobster ropes underwater.
Transparent, colorful cells could decorate, and power, churches one day.
Mike Biddle could free the world from having to make new plastic. Forever.
The process is designed to be more environmentally friendly than traditional dyeing.
A helpful guide to urine appearance
A study of skin color in the Indian subcontinent shows the complex movements of populations there.
The burning question of the season
Turrell, whose solo exhibit at the Guggenheim closes Wednesday, doesn't just play with the way our eyes work; he exploits how our mind processes images to reveal that at a fundamental level, everything we see is an illusion.
Is this lizard opaline green? Perhaps more pistachio?
Consider the chemistry.
Looks a bit like home!
Happy nerdulent Fourth!
What makes each bear species stand out against the rest?
The glove, still in its prototype stage, could prevent serious injuries in workers who handle toxic materials.
Ancient toothaches, smells, franken-mummies, and more!
What if they were purple polka-dotted?
Mark Changizi and Tim Barber turned research on human vision and blood flow into colorblindness-correcting glasses you can buy on Amazon. Here's how they did it.
Anyone looking for evidence of life there had better hope it's not red all the way down.
Inspired by the bastard hogberry
A peek at how fluorescent pigments are made.
Meet the two chemical reactions that most influence the malt character and color of your brew.
This clever color wheel reveals how different languages explain the color spectrum, whether in three words or more than 60 words.
Sure, chimps and dolphins are smart. But did you know about the terrifyingly intelligent Komodo dragon, the paranoid squirrel, or the insect supervillain Portia labiata?
A Berkeley study searches for the link between cat color and cat personality.
A new study is the first to identify a molecular basis for cat coat patterns. Could cat stripes be an immune defense mechanism?
360 degrees of lovely Gale Crater
Is that rock brick-red, ochre or salmon-colored?
The precise tuggability of a piece of mozzarella must not be left indeterminate
And if so, why?
Winners of the Nikon's annual Small World competition represent the best in through-the-microscope photography
It takes real proof to back up even the simplest theories--these 10 studies show that the obvious can have not-so-obvious implications
Scientists develop a new type of ink that goes on as a single color but can be turned into a full-color image in seconds
Thanks to miracle compound BBG, mice turn blue, regain ability to walk
Zubbles, our long-ago prophesied soap bubbles with magically vanishing color have finally hit the market—and they're awesome
Spinning magnetic microspheres creates instant color changes and rewritable displays
Stunning pictures of some of North America's most impressive animal camouflage
Scientists reveal the first “wiring diagrams” of the cerebral cortex, shedding light on the infrastructure behind human intelligence.
Scientists discover entirely disparate regions of the brain cause dyslexia in different languages
The most advanced eye on Earth gives its owner a fighting chance
A new set of studies underscores the link between words and perception
Whether you've got hundreds to spend or zillions, we've got an office set-up you'll love to come home to
Chemical burns, ruined clothes, 11 years, half a million dollars-it's not easy to improve the world's most popular toy. Yet the success of one inventor's quest to dye a simple soap bubble may change the way the world uses color
Soap bubbles: now in color!
Q&A;: Robert Ballard
In the escalating arms race between battery power and consumption, The Cells are losing to The Gadgetsâ€”Big time. Question is, can the chemists catch up to the engineers?
She prefers gnarly math problems to the messiness of real life.
Police sketches from eyewitness accounts are notoriously unreliable. The question is, Will "DNA sketches" be any better?
A rainbow actually forms a circle. The center of the circle is always on an imaginary line between the sun and your head.
Materials science: Searching for coatings that change colors and touch themselves up.
A brain teaser featuring classic figures of computer gaming.
Dash of trivia, pinch of wit: a new compendium.
When Mickey or Bullwinkle falls to pieces, it's Ron Stark to the rescue!
There are hundreds of reasons why someone might have two different-colored eyes.
Chemical Engineering: A high-tech snout sniffs out toxic trouble.