This rosy treat remains shrouded in mystery.
Lapis lazuli was hard to get your hands—or mouth—on.
The pigments morph because of the Munker-White illusion.
Next time you're watching a sunset on the beach, think about the amazing physics that's bringing you the view.
A taxidermied man, a real-life Wolverine, and a professional farter. Sorry, flatulist.
Nerdy art doesn't have to look dorky.
On the Origin of Pigeons, Worms, and Barnacles.
Humans have been searching for newer, better colors since, well, forever.
Our brains enjoy fear, but only in small, controlled doses.
Arsenic and old manuscripts.
Our editors scrounged up some truly bizarre facts.
Two experts weigh in on all those BuzzFeed quizzes you've been taking.
Magical phenomena are even cooler when you understand the science behind them.
Scientists still aren't sure why brain training only works for some people.
What scientists learn about animal cognition helps unravel the mysteries of intelligence.
Unraveling the real sixth sense.
Or: how dairy farmers discovered the importance of food coloring on perceived taste.
Stories from the coolest day jobs in the world.
Treats for physicists, chemists, biologists, and others.
Geologists are analyzing ancient clues to tell our origin story.
"You gotta Crash and Learn."
Healthy foods are the ones we're most likely to trash
Check your wildflower forecasts carefully
The watercolor illusion takes advantage of how our brains perceive shapes and colors
When individual cone cells are activated, only some signal color
Why the hardest-working animals, plants, and microbes taste the best
One of the 10 award-winning science visualizations from the 2016 Vizzies
Presenting the winners of the 2016 Vizzies
Key step toward active shade-changing camouflage
Biotech startups seek to replace toxic chemical inks and dyes with more sustainable living ones
How California is predicting and preparing for the inevitable.
A huge undertaking that could help researchers visualize neurological diseases
Short answer: Pigments offer protection
Keira Havens went from boom to bloom
Joseph and the technicolor silicon
Color constancy makes it perfectly ambiguous to the brain
But can it work well enough to generate reliable leads?
A unique genetic mutation and a well-wired brain mean that Concetta Antico is like no other artist on Earth.
Eat your heart out, Harry Potter
By the time you're done, it's like a whole new ice cream.
Babies' genomes hold clues that can save their lives, but that same information could be used in far less noble ways. Where should we draw the line?
The material could create an infinite range of different colors and shapes.
Antidepressants aren't cheering up aquatic life
Transparent, colorful cells could decorate, and power, churches one day.
Mike Biddle could free the world from having to make new plastic. Forever.
Researchers had assumed all humans were just bad at describing odors, but it turns out that's a cultural problem, not a biological one.
It's not the magic of Christmas that turns their eyes from gold to blue.
The process is designed to be more environmentally friendly than traditional dyeing.
A helpful guide to urine appearance
A study of skin color in the Indian subcontinent shows the complex movements of populations there.
The burning question of the season
Turrell, whose solo exhibit at the Guggenheim closes Wednesday, doesn't just play with the way our eyes work; he exploits how our mind processes images to reveal that at a fundamental level, everything we see is an illusion.
Is this lizard opaline green? Perhaps more pistachio?
From arsenic to Prozac to the passage of the Pure Food and Drug Act.
Consider the chemistry.
Looks a bit like home!
What makes each bear species stand out against the rest?
The glove, still in its prototype stage, could prevent serious injuries in workers who handle toxic materials.
What if they were purple polka-dotted?
Cassini spots a huge hurricane swirling at Saturn's north pole.
Mark Changizi and Tim Barber turned research on human vision and blood flow into colorblindness-correcting glasses you can buy on Amazon. Here's how they did it.
Inspired by the bastard hogberry
How a furry-convention-attending, Midwestern-accented fox owner teamed up with a bizarre Floridian exotic animal importer and a Soviet geneticist to bring pet foxes to your living room.
Record-breaking temperatures require a meteorological redesign.
Biochemist and experimental photographer Linden Gledhill coaxed some common food dyes into crystal and then turned them into art.
Meet the two chemical reactions that most influence the malt character and color of your brew.
This clever color wheel reveals how different languages explain the color spectrum, whether in three words or more than 60 words.
A Berkeley study searches for the link between cat color and cat personality.
A new study is the first to identify a molecular basis for cat coat patterns. Could cat stripes be an immune defense mechanism?
To get an idea of the color or size of an object on Mars, it helps to have a point of reference.
360 degrees of lovely Gale Crater
Is that rock brick-red, ochre or salmon-colored?
The precise tuggability of a piece of mozzarella must not be left indeterminate
And if so, why?
The winners of the Nikon Small World microvideography contest
Scientists develop a new type of ink that goes on as a single color but can be turned into a full-color image in seconds
Zubbles, our long-ago prophesied soap bubbles with magically vanishing color have finally hit the market—and they're awesome
Spinning magnetic microspheres creates instant color changes and rewritable displays
Dyes pinpoint cancer, make it easier to remove
Scientists capture the assembly of HIV in action and open the door to a new way to research disease
A new set of studies underscores the link between words and perception
Whether you've got hundreds to spend or zillions, we've got an office set-up you'll love to come home to
Chemical burns, ruined clothes, 11 years, half a million dollars-it's not easy to improve the world's most popular toy. Yet the success of one inventor's quest to dye a simple soap bubble may change the way the world uses color
She prefers gnarly math problems to the messiness of real life.
Police sketches from eyewitness accounts are notoriously unreliable. The question is, Will "DNA sketches" be any better?
A brain teaser featuring classic figures of computer gaming.
Dash of trivia, pinch of wit: a new compendium.
There are hundreds of reasons why someone might have two different-colored eyes.