Humans have been searching for newer, better colors since, well, forever.
Magical phenomena are even cooler when you understand the science behind them.
Or: how dairy farmers discovered the importance of food coloring on perceived taste.
There goes the sun, doo doo doo doo.
The watercolor illusion takes advantage of how our brains perceive shapes and colors
When individual cone cells are activated, only some signal color
Key step toward active shade-changing camouflage
But can it work well enough to generate reliable leads?
A unique genetic mutation and a well-wired brain mean that Concetta Antico is like no other artist on Earth.
A study of skin color in the Indian subcontinent shows the complex movements of populations there.
Turrell, whose solo exhibit at the Guggenheim closes Wednesday, doesn't just play with the way our eyes work; he exploits how our mind processes images to reveal that at a fundamental level, everything we see is an illusion.
Consider the chemistry.
Inspired by the bastard hogberry
Meet the two chemical reactions that most influence the malt character and color of your brew.
This clever color wheel reveals how different languages explain the color spectrum, whether in three words or more than 60 words.
Is that rock brick-red, ochre or salmon-colored?
The precise tuggability of a piece of mozzarella must not be left indeterminate
Scientists develop a new type of ink that goes on as a single color but can be turned into a full-color image in seconds
Spinning magnetic microspheres creates instant color changes and rewritable displays
A new set of studies underscores the link between words and perception
Chemical burns, ruined clothes, 11 years, half a million dollars-it's not easy to improve the world's most popular toy. Yet the success of one inventor's quest to dye a simple soap bubble may change the way the world uses color