Humans have been searching for newer, better colors since, well, forever.
Unraveling the real sixth sense.
The watercolor illusion takes advantage of how our brains perceive shapes and colors
When individual cone cells are activated, only some signal color
Key step toward active shade-changing camouflage
A huge undertaking that could help researchers visualize neurological diseases
Joseph and the technicolor silicon
A unique genetic mutation and a well-wired brain mean that Concetta Antico is like no other artist on Earth.
Eat your heart out, Harry Potter
Looks a bit like home!
What if they were purple polka-dotted?
Inspired by the bastard hogberry
Meet the two chemical reactions that most influence the malt character and color of your brew.
This clever color wheel reveals how different languages explain the color spectrum, whether in three words or more than 60 words.
360 degrees of lovely Gale Crater
Is that rock brick-red, ochre or salmon-colored?
Zubbles, our long-ago prophesied soap bubbles with magically vanishing color have finally hit the market—and they're awesome
Spinning magnetic microspheres creates instant color changes and rewritable displays
A new set of studies underscores the link between words and perception
Chemical burns, ruined clothes, 11 years, half a million dollars-it's not easy to improve the world's most popular toy. Yet the success of one inventor's quest to dye a simple soap bubble may change the way the world uses color