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“Have you ever had shoes without shoestrings?” Kanye West intoned in 2009’s “Run This Town” collaboration with Jay-Z and Rihanna. The self-styled genius and fashion auteur maybe forgot that Velcro exists, but his line could almost as easily describe Nike’s new HyperAdapt 1.0 sneakers with “adaptive lacing”, debuted by the long-running footwear giant in New York today.
Here’s now Nike describes the technology:
Strip that of marketing copy, and we get shoes that automatically tighten around the full weight of the foot inside them. It’s a bold new variation in tech that keeps shoes attached to feet. And It’s an idea we haven’t seen implemented, really, since Back To The Future Part 2 or its fan-made imitations.
Nike has yet to release details on actual pricing or the precise release date outside “Holiday 2016”, but the footwear and apparel company says you’ll need to download the upcoming new Nike+ app coming out in July to be eligible to buy the HyperAdapt 1.0s.
[H/T: Darren Rovell]