New York Times bestselling author Molly Birnbaum and America's Test Kitchen cast member Dan Souza lead the site's team. They hope to bring both good, science-backed recipes and reported stories on food and food science. There's already eight recipes, each with blurbs containing some science or factoids behind the food. Did you know, for example, that ice cream shops sell coffee or make their own waffle cones because ice cream doesn't have a smell, so shopkeepers have to add something that smells nice to entice customers? Birnbaum and Souza have also put together a longer feature on the "oldest university-run ice cream workshop."