It depends what you mean by "PR gimmick." Yes, Space Adventures CEO Eric Anderson has co-authored The Space Tourist´s Handbook. And, as head of the first true cosmic travel agency--the company has already sent three private citizens for stays on the International Space Station via Soyuz spacecraft--Anderson is surely hoping to generate some buzz and perhaps drum up some business. But don´t dismiss his effort so casually. The book not only provides legit tips for the prospective space tourist--where to go (a spin on the Vomit Comet? suborbit? the ISS?); what to see while you´re there; how to prepare--it´s also a worthwhile source of Earthbound amusement, even if you´ll never be able to afford such a vacation. Advice includes "How to deal with fights on the Space Station" (hint: don´t play chess with Russians), how to convince
the preflight psychologists that you´re not a nutcase, how to use the toilet in zero G, and what to expect if your ride to space explodes on the launchpad.