The drivers who pilot these 3.0-liter 800-hp 1,320-pound rolling missiles are an elite (Michael Shumacher makes about $32 million a year as the lead Ferrari driver) but sullen lot, giving away autographs as freely as they do thousand-Euro bills. Most make Russell Crowe look as giddy as Pee-wee Herman. For Americans, the drivers come first. "Ricky Rudd's my man," a Winston Cup fan will say. Or Mark, or Rusty, or Jeff. Whether they're driving a Dodge, Ford, Chevy, or Pontiac is important, but we like to think that American racing is athlete versus athlete, not a battle of countries and corporations. Before each Winston Cup race, the drivers are paraded around the track, each in his own signboarded convertible alongside his own local beauty queen. At an F1 race, the drivers are crammed onto a single flatbed.