Jeff Bezos
Wikimedia Commons

Amazon CEO Jeff Bezos will make a cameo appearance in Star Trek Beyond, according to several reports. Producer J.J. Abrams and actor Chris Pine both confirmed that Bezos was on set and shot one or more scenes for the film, which debuts this week.

It’s hard to imagine Bezos playing himself, given the timeline of the Star Trek films, so we’re assuming it’s not that kind of cameo. And while there’s no report on whether he endured any makeup for the role, there’s already some speculation:

Whatever it is that Bezos did, it’s likely to be subtle. Abrams has a habit of working big-name actors into small and missable roles. Daniel Craig, Simon Pegg, and several other big-name stars made appearances in Star Wars: The Force Awakens, but had to be pointed out.