If you're an owner of an HD-DVD player, especially one acquired brand new for the holidays, this has all got to be pretty infuriating. Which leads me to why I—without an HDTV, PS3, or any real desire to play my rented movies in high-def in the first place—still find this format war so fascinating. One would think that someone, somewhere within the bowels of the consumer electronics behemoths would have realized (after watching the same thing happen hundreds of times in the past) that the war would ultimately produce a loser, and with it, the loss of a gargantuan sum of money for said loser and its partners along with the added benefit of pissing off hundreds of thousands (if not millions) of honest customers. One would think that the CE giants would go pretty far out of their way to avoid such a predictable thing from happening, right? Especially while companies with disc-less download services (Apple's iTunes, anyone) are waiting in the wings licking their chops, waiting for the giants to shoot themselves in the foot?