When my Electronic Frontier Foundation colleagues and I said as much at that first BPDG meeting three years ago, they dismissed us as cranks. Andy Setos, the Fox exec who thought up the flag, told me that he just wanted to
create â€a well-mannered marketplace.â€Many tech companies, including Sony, Toshiba and Apple, showed up and sold out from the start, eager to trade the freedom to innovate for a spot on the short list of approved DTV technology suppliers. Recalcitrant companies got a talking-to. During one meeting, the studio reps hauled Microsoft´s contingent out of the room for an hours-long arm-twisting session on the issue of how PCs would handle DTV.