The $59 price seemed steep, until I realized it's still nearly $100 cheaper than the cheapest iPod with a Nike+ kit, or any other pace- and distance-measuring watch. One word of advice: Be sure to use the calibration feature. Run a mile or two on a track and if the Sportband registers anything different, correct it under the Settings tab of the uploading application. My unit was about 10 percent too generous with the distance (exactly the same as my Nike+ iPod system) until I calibrated it; now it's nearly spot-on. (In Nike's defense, this may have something to do with my wearing non-Nike shoes and stuffing the sensor under the laces instead of under the insole, as intended.) Attention Nike: add a $25 heart-rate monitor accessory, and you'll have my loyalty for life.