CES 2013: Wrap This Goop Around Your Fingers Then Smash Them With A Hammer

A super weird, rubbery non-Newtonian fluid that could be the next great material to protect your gadgets.

We were strolling through one of CES’s auxiliary events, actually on our way to the bar, when we noticed a big clear tub of orange goo. Curious! Then we saw the rep for that company grab a handful of the goo–it’s kind of like a more rubbery silly putty in texture–wrap it around his fingers, and then slam his fingers with a big hammer. So we stopped, got out our camera, and asked them what the hell they were selling. Turns out it was a company called Tech 21, and they make protective cases out of the crazy goo.

Video by Benny Migliorino.