To deal with that major problem, Sony is providing a big machine you can plug into your new 4K TV, if you're will.i.am or whoever else buys one this year. It's basically a computer with a ton of storage, and Sony will package 10 movies and a few shorts onto it. That's right, you need a huge hunk of machinery and special installation from Sony just to watch 10 movies. The Sony rep I talked to was pretty vague about what happens after you watch those 10 movies. He said the machine could be "updated" with more content, but when I reminded him that it'd take about three days to download a single movie over America's highest-speed internet connection, he didn't really have a response.