If you’re even slightly nauseated/hungover/susceptible to vertigo, this clip from a project at the Bartlett School of Architecture in London is not for you. Master’s student Keiichi Matsuda’s vision of a future mash-up of architecture, augmented reality and advertising is absolutely amazing, but viewer beware: it’s a bit frightening as well.
As explained by the creator:
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.
All right, mate, all right. But if this really is the future of AR, let’s hope the marketing aspect is kept within reason. While a heads-up Internet display and a pleasant voice encouraging me through my morning cup o’ tea could be a decent addition to my a.m. routine, a bombardment of branding like the one envisioned here would leave me perpetually cranky.