The fan, called the Dyson Air Multiplier fan, does away with the blades used in common desk fans. Instead, the Air Multiplier uses a loop whose cross-section is shaped like an airplane wing to funnel air towards the user. Air is pulled in through tiny holes in the fan's pedestal, and pushed out through a narrow slit that runs the circumference of the loop. The loop
spins, and, like the wing of a plane pushing air down to generate lift, uses the air stream to impell room air towards the user in a single continuous stream 15 times faster than the normal flow of air in the room the airflow pulled in through the base. By utilizing the wing shape instead of a number of fan blades, the Air Multiplier generates a gentler, smoother breeze.