Blue Origin's New Shepard rocket launches
Blue Origin, the rocket company founded by Amazon founder and CEO Jeff Bezos, in November 2015 performed the first successful powered vertical takeoff and landing (VTOL) of a reusable rocket, the New Shepard. Blue Origin

The rocket company founded by billionaire Jeff Bezos isn’t exactly well known for its openness. Its launches from its West Texas facility are kept as secret as possible, and only a few reporters have ever entered the company’s headquarters in Washington State.

On Friday, for the first time, you can watch a Blue Origin rocket launch live via webcast.

Blue Origin made history by becoming the first group to launch a rocket and then land it vertically on Earth in November 2015. Since then, the booster has flown two more times, and Friday’s launch will be this booster’s fourth launch into suborbital space.

Eventually, Blue Origin hopes to carry tourists 62 miles above the Earth using these (relatively) cheap, reusable rockets.

While the rocket booster should land vertically using its thrusters, a crew capsule will drift to the ground on three parachutes. Friday’s flight will launch an uncrewed capsule to test what happens if only one of the chutes deploys properly.

In case of emergency, the capsule is also equipped with retro boosters to help soften its landing.