While this may seem appalling at first glance, there are alternatives. More traditional methods of coverage of the 302 events will reach all-time highs this summer in Beijing. Through live streaming video on NBCOlympics.com and old-fashioned TV coverage on NBC, CNBC, USA and Oxygen, more than 3,600 hours of athlete profiles and national anthems are promised. The website will offer 2,200 of those hours, viewable in four different streams enhanced with all the interactive features one could ever hope for. All together, that's more hours of coverage than every previous Summer Olympics combined. And a whole lot of Bob Costas.