The BBC worked with The 3dFirm to provide the enhancement with standard cameras (plus the obligatory goofy glasses). They hope to broadcast both the upcoming World Cup and Olympics events (think badminton in 3-D) at theaters. Heading to your local movie theater or stadium to watch your traveling team in an additional dimension seems not so far off. Even home viewing is being actively pursued. Philips has a prototype screen due this year that won't even require the glasses.